PK "5]_rels/PK "5] docProps/PK "5]ppt/PK "5] ppt/_rels/PK "5] ppt/charts/PK "5]ppt/charts/_rels/PK "5]ppt/embeddings/PK "5] ppt/media/PK "5]ppt/slideLayouts/PK "5]ppt/slideLayouts/_rels/PK "5]ppt/slideMasters/PK "5]ppt/slideMasters/_rels/PK "5] ppt/slides/PK "5]ppt/slides/_rels/PK "5] ppt/theme/PK "5]ppt/notesMasters/PK "5]ppt/notesMasters/_rels/PK "5]ppt/notesSlides/PK "5]ppt/notesSlides/_rels/PK "5]Im:g++[Content_Types].xml PK "5]]] _rels/.rels PK "5]!قoodocProps/app.xml 0 0 Microsoft Office PowerPoint On-screen Show (16:9) 0 11 11 0 0 false Fonts Used 2 Theme 1 Slide Titles 11 Arial Calibri Office Theme Slide 1Slide 2Slide 3Slide 4Slide 5Slide 6Slide 7Slide 8Slide 9Slide 10Slide 11 PptxGenJS false false false 16.0000 PK "5]3##docProps/core.xml CRN Construction LLC - Visibility & Discovery Recommendations Client Recommendation Report Farber Inc Farber Inc 1 2026-09-21T20:41:04Z 2026-09-21T20:41:04Z PK "5]]' ppt/_rels/presentation.xml.rels PK "5]Oݨ ppt/theme/theme1.xmlPK "5]. ppt/presentation.xml PK "5]Xppt/presProps.xml PK "5]ppt/tableStyles.xml PK "5]D >00ppt/viewProps.xml PK "5]H7t!ppt/slideLayouts/slideLayout1.xml PK "5]ђ77,ppt/slideLayouts/_rels/slideLayout1.xml.rels PK "5]B>B>ppt/slides/slide1.xml F.IFarber.IncCLIENT RECOMMENDATION REPORTSEPTEMBER 2026PREPARED EXCLUSIVELY FORCRN Construction LLCRecommendations to win visibility across search, voice, and AI.A grounded assessment of how CRN Construction shows up today, where the gaps are, and the specific moves that will earn the company the rankings, reviews, and citations it deserves.PREPARED FORCRN Construction LLCCCB #173563 · Lane, Douglas & Coos CountiesPREPARED BYFarber IncDigital Strategy & Visibility PracticeCONFIDENTIALAudit & Recommendations11 slides · with implementation roadmapPK "5]3 ppt/slides/_rels/slide1.xml.rels PK "5].ppt/notesSlides/notesSlide1.xml 1PK "5]:A*ppt/notesSlides/_rels/notesSlide1.xml.rels PK "5]ۥTTppt/slides/slide2.xml SECTION 01AgendaHow we got here, where the gaps are, and the specific moves we recommend.01The Honest ReadExecutive summary and the four-pillar scorecard02Current StateWhat is live today, verified against the public web03Critical FindingsTwelve issues ranked by what hurts first04SEO, AEO & GEO RecsWhat we recommend CRN do, by pillar05Social FootprintWhere to show up and what to post0690-Day RoadmapSequenced phases, plus the seven-this-week fixes02 / 11PK "5]2- ppt/slides/_rels/slide2.xml.rels PK "5]ppt/notesSlides/notesSlide2.xml 2PK "5]xշ*ppt/notesSlides/_rels/notesSlide2.xml.rels PK "5]cQppt/slides/slide3.xml 02The Honest ReadExecutive summary, the four-pillar scorecard, and our assessment of CRN's position across traditional search, answer engines, and generative AI.03 / 11PK "5]W/ ppt/slides/_rels/slide3.xml.rels PK "5]K |Őppt/notesSlides/notesSlide3.xml 3PK "5]9 Y*ppt/notesSlides/_rels/notesSlide3.xml.rels PK "5].]]ppt/slides/slide4.xml EXECUTIVE SUMMARYThe case for change.CRN has 19 years of licensed, certified, relationship-driven work. The problem is not the work -- it is that almost none of that credibility is structured for how search and AI actually work in 2026.TRADITIONAL SEO2.0/10Critical gapsANSWER ENGINE (AEO)1.0/10Not extractableGENERATIVE (GEO)1.0/10Not citedSOCIAL FOOTPRINT3.5/10UnderutilizedTHE OPPORTUNITYIf CRN executes Phases 1 and 2, page-one visibility on the highest-intent local queries within 90 days -- and consistent AI citation across ChatGPT, Perplexity, and Google AI Overviews within six months.ESTIMATED 12-MO IMPACT2-4xqualified inbound leads04 / 11PK "5]` ppt/slides/_rels/slide4.xml.rels PK "5]vsppt/notesSlides/notesSlide4.xml 4PK "5]J *ppt/notesSlides/_rels/notesSlide4.xml.rels PK "5]4papappt/slides/slide5.xml SECTION 02What is actually live today.Verified September 21, 2026 across crnconstructionllc.com, ccblookup.com, MapQuest, Google search, and the major social platforms.Site platformZyro templateSchema markupNone detectedService pages3 cards - no dedicated URLsBlog / contentNoneContact emailcrnconstruction21@gmail.comAddress on sitePO Box 40294, Eugene OR 97404Team pageMissing - one name in a testimonialTrust badgesMalarkey - Tyvek - ScotchgardSocial presenceFacebook + Instagram only05 / 11PK "5]5 ppt/slides/_rels/slide5.xml.rels PK "5]W8ppt/notesSlides/notesSlide5.xml 5PK "5]Qe*ppt/notesSlides/_rels/notesSlide5.xml.rels PK "5][[ppt/slides/slide6.xml SECTION 03Critical findings.Twelve issues found. Four are critical - these are the ones blocking every other improvement.01Zero schema markup on the entire siteNo LocalBusiness, Service, FAQPage, or Organization JSON-LD detected. Answer engines cite structured sources first.SEO - AEO - GEO02Gmail contact email undermines trustcrnconstruction21@gmail.com is the only listed email. Switch to name@crnconstruction.com - the highest-ROI trust signal available.SEO - Trust - GEO03Google Business Profile needs full auditGBP is the single highest-leverage asset a contractor owns - drives the local 3-pack. Audit for completeness required.Local SEO04No dedicated service pages or blogRoofing, Concrete, and Windows & Siding are listed as cards. Each deserves its own URL with answer-first structure and schema.SEO - AEO - GEOPlus 8 more findings (4 High, 3 Medium, 1 Low) - see full report.06 / 11PK "5]ج+ ppt/slides/_rels/slide6.xml.rels PK "5]zppt/notesSlides/notesSlide6.xml 6PK "5]=|*ppt/notesSlides/_rels/notesSlide6.xml.rels PK "5]sV1[EEppt/slides/slide7.xml SECTION 04ASEO recommendations.Four pillars, in order of leverage. Together they form the foundation every other improvement builds on.01Google Business ProfileComplete every field. Specific primary category. 40+ geo-tagged photos. 8-12 seeded Q&A. Weekly posts. Direct map-pack ranking lift.02NAP consistencyOne canonical Name/Address/Phone, character-identical across 50+ directories: Google, Bing, Apple, Yelp, BBB, Houzz, Nextdoor, NARI.03Dedicated service pagesThree flagship pages: Roofing, Concrete, Windows & Siding. Each 800-1,200 words. Answer-first intro. FAQPage schema. Real local project gallery.04Schema + technicalLocalBusiness + Service + FAQPage + Organization JSON-LD on every page. Inject via GTM if Zyro does not expose the head.07 / 11PK "5]F ppt/slides/_rels/slide7.xml.rels PK "5])lppt/notesSlides/notesSlide7.xml 7PK "5]|g*ppt/notesSlides/_rels/notesSlide7.xml.rels PK "5]teIeIppt/slides/slide8.xml SECTION 04BAEO & GEO recommendations.AEO gets you quoted. GEO gets you named. Together they make CRN the answer when an Eugene homeowner asks Siri, ChatGPT, or Google.AEOAnswer Engine OptimizationBecome the answer.Lead every section with a 40-60 word answer capsuleQuestion-based H2/H3 headings mirroring real queriesFAQ blocks with FAQPage schema on every service pageSpeakable schema for voice search optimizationNamed author bios with credentials and LinkedInGEOGenerative Engine OptimizationBecome the named brand.Claim Wikidata entity using CCB #173563 as IDShip an llms.txt at the site root under 200 wordsVerify Bing Webmaster Tools and submit sitemapSeed genuine answers on Reddit and Quora threadsEarn third-party mentions via press releases & PRTHE CITATION TEST Run "best roofing contractor in Eugene Oregon" in ChatGPT, Perplexity, Claude, and Gemini. Save the answers. Re-run monthly.08 / 11PK "5]6 ppt/slides/_rels/slide8.xml.rels PK "5]iސppt/notesSlides/notesSlide8.xml 8PK "5]pO*ppt/notesSlides/_rels/notesSlide8.xml.rels PK "5]Ogxbbppt/slides/slide9.xml SECTION 05Where to show up.For a residential contractor, social media has shifted from brand awareness to AI citation source. Each platform below earns its keep in a different way.FacebookKEEP - LEANWeekly project photo + question. Over-45 demographic.InstagramKEEP - POST MORECarousel before/afters, Reels of crew at work.Google Business ProfileMAX PRIORITYWeekly posts, photos, Q&A, every review response.YouTubeMISSING - BUILDBiggest GEO win available. AI cites transcripts heavily.LinkedInMISSING - BUILDCitable identity source for AI engines.NextdoorMISSING - BUILDNeighborhood-level trust signal.Sustainable weekly rhythm: GBP Mon - Instagram Wed - Facebook Fri - YouTube Short bi-weekly - LinkedIn monthly.09 / 11PK "5]>$ ppt/slides/_rels/slide9.xml.rels PK "5]qppt/notesSlides/notesSlide9.xml 9PK "5]1*ppt/notesSlides/_rels/notesSlide9.xml.rels PK "5]o כaappt/slides/slide10.xml SECTION 06AThe 90-day implementation roadmap.Sequenced to compound. Each phase builds on the last. Do not jump ahead.01FOUNDATIONDays 1-30Stop the bleedingDomain email, GBP overhaul, Bing verification, schema deployment, NAP audit, llms.txt, review SMS flow.02CONTENTDays 31-60Citation money3 service pages, 4 city pages, 4 blog posts, About page, review feed, 4 YouTube videos, citation baseline.03AUTHORITY & GEODays 61-90Get cited, not rankedWikidata entity, press release, Reddit/Quora presence, comparison content, backlinks, citation re-test.04MEASUREDay 90+CompoundWeekly AI citation tracking, monthly GBP metrics, quarterly content refresh. Goal: page-1 + 3/5 AI engines cited.10 / 11PK "5]Ѳ!ppt/slides/_rels/slide10.xml.rels PK "5]O ppt/notesSlides/notesSlide10.xml 10PK "5]T+ppt/notesSlides/_rels/notesSlide10.xml.rels PK "5]ڸЄbbppt/slides/slide11.xml SECTION 06BSeven fixes. One week.If CRN does nothing else, do these. Each is under one hour. They unlock everything else.01Set up info@crnconstruction.com30 min02Inject LocalBusiness schema via GTM30 min03Verify Bing Webmaster Tools and submit sitemap15 min04Create the LinkedIn Company Page20 min05Ship the llms.txt at the site root30 min06Claim the Wikidata entity for CRN45 min07Run the citation test, save the answers60 minTHE NEXT MOVE IS YOURS.Farber Inc - Digital Strategy & Visibility PracticeReady to begin Phase 1.11 / 11PK "5];!ppt/slides/_rels/slide11.xml.rels PK "5]s6ӑ ppt/notesSlides/notesSlide11.xml 11PK "5]O+ppt/notesSlides/_rels/notesSlide11.xml.rels PK "5]K !ppt/slideMasters/slideMaster1.xml PK "5]N),ppt/slideMasters/_rels/slideMaster1.xml.rels PK "5]6TT!ppt/notesMasters/notesMaster1.xml 7/23/19Click to edit Master text stylesSecond levelThird levelFourth levelFifth level‹#›PK "5]s **,ppt/notesMasters/_rels/notesMaster1.xml.rels PK "5]_rels/PK "5] $docProps/PK "5]Kppt/PK "5] mppt/_rels/PK "5] ppt/charts/PK "5]ppt/charts/_rels/PK "5]ppt/embeddings/PK "5] ppt/media/PK "5]Bppt/slideLayouts/PK "5]qppt/slideLayouts/_rels/PK "5]ppt/slideMasters/PK "5]ppt/slideMasters/_rels/PK "5]  ppt/slides/PK "5]3ppt/slides/_rels/PK "5] bppt/theme/PK "5]ppt/notesMasters/PK "5]ppt/notesMasters/_rels/PK "5]ppt/notesSlides/PK "5]ppt/notesSlides/_rels/PK "5]Im:g++P[Content_Types].xmlPK "5]]] _rels/.relsPK "5]!قoo2 docProps/app.xmlPK "5]3##&docProps/core.xmlPK "5]]' !*ppt/_rels/presentation.xml.relsPK "5]Oݨ 4ppt/theme/theme1.xmlPK "5]. 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