CRN Construction has built something genuinely rare: nineteen years of licensed, certified, relationship-driven residential contracting across Lane, Douglas, and Coos Counties. The problem isn't the work — it's that almost none of that credibility is structured for how search and AI actually work in 2026.
We audited crnconstructionllc.com, the company's social footprint, and its presence across the sources that Google, ChatGPT, Perplexity, and AI Overviews actually consult when answering "who's a good roofer in Eugene."
What we found is consistent with what we see across most small residential contractors: the business is real, the work is excellent, the credentials are legitimate — but the digital surface area doesn't tell that story in machine-readable form. Today, AI engines have no entity to point to, no schema to parse, and no third-party mentions to cite.
The good news: the gap between where CRN is today and where it needs to be is closer than it looks. Most of the foundational work — schema, citations, structured content — can be shipped in 30 days without rebuilding the site.
A factual record of CRN Construction's digital presence as of September 21, 2026. We treat the audit as the baseline — every recommendation below closes one of these gaps.
Twelve issues, four severity tiers, each tagged to the pillar it blocks. We recommend addressing the Critical and High items in Phase 1 — most are an afternoon's work, not a rebuild.
| Finding | Severity | Pillar(s) | |
|---|---|---|---|
| 01 |
Zero schema markup on the entire site.
No LocalBusiness, Service, FAQPage, or Organization JSON-LD detected. Answer engines cite structured sources first.
|
Critical | |
| 02 |
Gmail contact email undermines trust.
crnconstruction21@gmail.com is the primary contact. AI engines and Google's trust layer both downgrade businesses on free personal email. A name@crnconstruction.com address is the highest-ROI trust signal available.
|
Critical | |
| 03 |
Google Business Profile status unverified.
GBP is the single highest-leverage asset a contractor owns — drives the local 3-pack. Audit required for completeness: every category, 40+ photos, weekly posts, seeded Q&A.
|
Critical | |
| 04 |
No dedicated service pages, city pages, or blog.
The site lists Roofing, Concrete, and Windows & Siding as cards. Each deserves its own URL with answer-first structure, FAQs, photos, and Service schema. Same for each city in the service area.
|
Critical | |
| 05 |
PO Box as the only listed address.
Google and AI engines want a verifiable service-area business. Switch to a defined service-area polygon (Lane, Douglas, Coos Counties).
|
High | |
| 06 |
Zyro platform limits technical execution.
Templates make schema, llms.txt, and Core Web Vitals wins hard. A self-hosted WordPress or Webflow site would compound over time. GTM can mitigate in the interim.
|
High | |
| 07 |
Team page is missing.
AI engines look for named humans with credentials when deciding who to cite. E-E-A-T is now an explicit ranking signal. Build a real About page with named owners and key crew.
|
High | |
| 08 |
Social presence is Facebook + Instagram only, both quiet.
YouTube, LinkedIn, Nextdoor, Houzz, and a verified GBP are all missing. AI engines use LinkedIn as a citable identity source. YouTube transcripts are heavily cited.
|
High | |
| 09 |
No original photography or case studies.
Every completed job should become a 200-word case study with before/after photos. Raw material for service pages, blog posts, GBP posts, and AI citations.
|
Medium | |
| 10 |
No reviews visible on-site.
Embed live Google star rating + recent review snippets as Review schema on the homepage. AI engines surface these.
|
Medium | |
| 11 |
Bing Webmaster Tools not verified.
Bing powers ChatGPT browsing, Copilot, and parts of Perplexity. Skipping Bing means missing ~30% of AI citation opportunity.
|
Medium | |
| 12 |
No canonical one-sentence brand description.
The current tagline is poetic but un-parsable. Add a single factual sentence and repeat it identically across site, GBP, LinkedIn, and Wikidata.
|
Low |
The six pillars that win the Google 3-pack in 2026, in order of leverage. We recommend CRN adopt all six; together they form the foundation everything else builds on.
We recommend CRN verify and complete every available field on its Google Business Profile — specific primary category, three to five secondary categories, a defined service-area polygon, accurate hours, and at least 25 geo-tagged photos from real job sites in Eugene, Springfield, Roseburg, Coos Bay, and Florence. Seed the Q&A section with eight to twelve real homeowner questions.
Use Roofing Contractor as primary — not "Construction Company." Add General Contractor, Siding Contractor, Window Installation Service, and Concrete Contractor as secondary categories.
List Lane, Douglas, and Coos Counties with explicit zip codes and city names. Google ranks service-area businesses by proximity to the searcher, not to your office.
We recommend CRN adopt a single canonical NAP record (Name, Address, Phone) and replicate it character-for-character across the top 50 directories — Google, Bing Places, Apple Maps, Yelp, Angi, HomeAdvisor, BBB, Houzz, Nextdoor, Thumbtack, MapQuest, Superpages, Manta, plus Oregon-specific listings (Eugene Chamber, CCB lookup). One internal owner. One master document.
Google · Bing Places · Apple Maps · Yelp · BBB · Angi · HomeAdvisor · Houzz · Nextdoor · Facebook.
NRCA · NARI · Oregon HBA · Lane County HBA · Malarkey Certified Pro directory · Tyvek · Houzz Pro · BuildZoom.
We recommend CRN publish three flagship service pages — Roofing, Concrete, Windows & Siding — each 800 to 1,200 words, each opening with a 40 to 60-word answer capsule, each containing six to eight FAQs in customer language, and each tagged with Service + FAQPage + LocalBusiness schema. Roofing goes first (highest search intent in the Lane County market).
Asphalt shingle, metal, flat-roof systems. Malarkey-certified installation. Oregon CCB-permitted. 10-year workmanship warranty. Local project gallery.
Pour, finish, repair. Sub-services as distinct H3s. Local photos from past Lane County pours. FAQ on permits and weather windows.
Energy-efficient windows, fiber-cement siding, weatherproofing for Oregon's wet climate. Code-compliant installation. Manufacturer warranty coverage.
Eugene, Springfield, Roseburg, Coos Bay, Florence, Cottage Grove, Junction City, Veneta. Each with local landmarks, neighborhoods, and a real project photo.
We recommend CRN inject LocalBusiness + Service + FAQPage + Organization schema on every page, deployed via Google Tag Manager if the Zyro platform doesn't expose the page head. This is the single highest-leverage technical change for both AEO and GEO.
// Drop into every page header or via Google Tag Manager
{
"@context": "https://schema.org",
"@type": "HomeAndConstructionBusiness",
"name": "CRN Construction LLC",
"image": "https://crnconstructionllc.com/og.jpg",
"telephone": "+1-541-661-5567",
"email": "info@crnconstruction.com",
"url": "https://crnconstructionllc.com",
"areaServed": [
{ "@type": "AdministrativeArea", "name": "Lane County, OR" },
{ "@type": "AdministrativeArea", "name": "Douglas County, OR" },
{ "@type": "AdministrativeArea", "name": "Coos County, OR" }
],
"priceRange": "$$",
"identifier": "CCB-173563",
"address": {
"@type": "PostalAddress",
"addressRegion": "OR",
"postalCode": "97404",
"addressLocality": "Eugene"
},
"openingHoursSpecification": [{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"],
"opens": "08:00", "closes": "17:00"
}],
"sameAs": [
"https://www.facebook.com/crnconstruction21",
"https://www.instagram.com/crn.construction/",
"https://www.linkedin.com/company/crn-construction-llc"
]
}
AEO gets you quoted. GEO gets you named. Together they ensure CRN is the answer when an Eugene homeowner asks Siri, ChatGPT, or Google the question that becomes a job.
We recommend CRN restructure every content page so the first 40 to 60 words deliver a direct, factual, quotable answer to the implied question — before any marketing language, before any company history, before any welcome. Answer engines (ChatGPT, Perplexity, Google AI Overviews, Siri) extract from the top of pages first. CRN's content needs to lead with the answer.
"CRN Construction installs Malarkey-certified asphalt shingle, metal, and flat-roof systems for homes across Eugene, Springfield, and the surrounding Lane County area. We pull all Oregon CCB permits, carry $1M in liability insurance, and back our roof work with a 10-year workmanship warranty."
Instead of "Our Process" — use "How long does a roof replacement take in Eugene?" Instead of "Materials" — use "What roofing material holds up best to Oregon rainfall?" Pull phrasing from real customer calls.
Customer phrasing, not marketing-speak. Mark every block with FAQPage schema so it can render as a rich result and be lifted by AI engines.
"Nathan, Project Manager at CRN Construction, Malarkey Certified Pro since 2018." Link to a real profile or LinkedIn. E-E-A-T is now explicit.
We recommend CRN invest in becoming the brand AI engines name when an Oregon homeowner asks who to hire. GEO is the new PR — it's about earning citations on the sources the engines trust, then proving entity authority through structured data and consistent identity across the web.
For a residential contractor, social media has shifted from brand awareness to AI citation source. Each platform below earns its keep in a different way.
Weekly post: one project photo + a two-line caption + a question. Boost the best-performing post $20–50/mo. Critical for the over-45 homeowner demographic.
Carousel before/afters, 3-slide project walkthroughs, Reels of the crew at work. Aim for 2 posts + 1 Reel per week. Geo-tag every post.
Weekly posts, photos, Q&A, response to every review. This is not "social" in the Instagram sense — it's the highest-leverage local platform CRN owns.
Short videos: "What Malarkey shingle should you pick in Eugene?" AI engines cite YouTube transcripts heavily. One Short per week to start.
Company Page + a personal page for the owner. AI engines use LinkedIn as a verified identity source. One post per month is plenty.
Claim your business page, post completed neighborhood jobs, ask happy customers to recommend you. Neighborhood-level trust signal.
Sequenced to compound. Each phase builds on the last; we recommend CRN work the phases in order rather than jumping ahead.
If CRN executes Phase 1 and Phase 2 of this roadmap, we expect to see measurable map-pack and AI citation movement within 90 days. The seven highest-leverage items in the box below can be shipped inside a single week, before any other work begins — and they unlock everything else.
We are ready to draft the schema, write the service-page copy, claim the Wikidata entity, and produce the YouTube scripts the moment CRN gives the word. We'd rather build the future of CRN's visibility than describe it.
Both files are ready to download. Forward them to your team, print the PDF, or open the deck for a stakeholder meeting.